Within the Flying Food Project, not only rearing but also sales of crickets and cricket deriverd products is very important. Elske Janssens, student at HAS University and supervised by Wendy van der Klein from BoPInc looked into the question whether local consumers will accept food products with this new protein source and in what form. From December 2014 till March 2015, she discussed with stakeholders on the acceptability of crickets. In her questionnaires she included consumers, farmers and the women preparing the food, both in rural and urban areas. Furthermore, several products were tested to see which would be the most appealing and how these can be marketed best. According to Elske, the focus of the marketing strategy should be on making people aware of the product so people accept and trust it. She advises to involve stakeholders and use mass marketing such as radio and posters. She found that in the rural area whole dried and fried crickets are considered more appealing, while in the urban area processed crickets are preferred.